We have named this stage the prerequisite because of its importance. If the project details are not clear at this early stage, then there can be no proper planning. This might lead to missing the ultimate goal of the website or cause changes that might result in an extended timeline and budget.
Purpose
Of what use will the site be? Will it give information, simply sell a product, provide a service, or promote it? .
Target Audience
This factor will determine the choice of design and style for the website.