Social Media Marketing

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Social Media Marketing

Social media websites are seen as the authority by search engines and can affect the consumer’s perception of a business, product or service. Don’t ignore this channel, thinking your brand or product is boring or that you may not have anything interesting to say. People are searching for products and services like yours on Facebook, Twitter, Instagram and whatever hip new platform hits the market. Don’t miss out on reaching your target audience.

As search engines put increasingly more weight in social, your customers are too. Let us help you develop a social strategy by listening to your current and potential customers and engaging with them in a timely manner. We can develop strategies for your marketing team to implement or manage your entire social campaign for you. Either way, we’ll make sure you’re always operating under all social media best practices

Our Approach To Social Media Marketing

Our social media marketing and consultation services are designed to show you where people are talking about your products or services, areas where you can get involved, and tactics to build brand awareness.

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Facebook

It is crucial to develop an SEO optimized Facebook Business Page to maximize conversions. Your Facebook page is the second “home page” for your business where consumers will find information details that could influence their decision. There are 1.5 billion users on Facebook now, offering the largest demographics compared to any other social platform. We will help you leverage your FB page through professional management and tailored targeting.

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Twitter

Twitter is undoubtedly one of the best ways for your company to build a niche audience base. It is one of the leaders in social networks. See how follower counts can increase with viral tweets, retweets, post shares and strategic hashtags. Twitter allows you to build an authoritative voice and promote brand innovations.

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Youtube

The biggest reason for your business to have a strong presence on YouTube is that it is owned by Google. This boosts search engine optimization, so your videos are more likely to be visible to your target audience. An optimized, customized, correctly categorized video has the power to turn your business around. Our experts will show you how.

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Linkedin

Linkedin is the perfect social platform for B2B businesses to reach out. It allows you to connect and network with business professionals, target by job title and industry, help you develop a strong voice to establish you as a leader in the industry, nurture professional relationships and establish online connections.

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Pinterest

Good visuals have the power to drive consumer decisions towards purchase. Pinterest helps you establish that. The nature of the social platform is visual. High quality Pinterest images can go viral and crop up on search results frequently, establishing your brand as a smart player. Many businesses have seen their profits turn around simply by adding Pinterest to their social strategy.

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Instagram

Instagram is a reliable way to build a large follower base, develop a loyal community and appear accessible to your brands. Instagram is owned by Facebooks making advertising easier and allowing analytics that help you to make data-driven decisions through attractive visual content, brand-focused hashtags and visually appealing content.

Social Media Marketing Strategy

We begin your social media marketing strategy with a comprehensive audit of your current social media profiles and competitor analysis. We provide a detailed report to recognize audience insights, and create an insightful marketing strategy through expert research on your audience’s interests, behaviours and preferred social media platform. Each campaign is analysed to check effectiveness and tweaked as necessary to maximize impact.

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Creative Content

The online world, especially social media is a crowded marketplace. To cut through the clutter and banter, your business needs high quality, cutting-edge creative content from infographics to videos, images or blog post links. This is a specialized skill that every company is not equipped with. At InfixNode, we specialize in Social Media Marketing. Our experts are trained to engage your consumers with compelling content and innovative visuals to guide them to walk through the different marketing funnel stages, drive engagement and conversions.

Analytics and Reporting

Analytics and reporting are vital to measure the success of your business strategies, develop marketing objectives and deliver tailor-made reports. At InfixNode SEO, our custom reports make sure your social media profiles are on track. We help you view insightful monthly reports and weigh them against each other to track marketing goals and develop future ones.

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Paid Media Advertising

A well-executed paid media strategy is crucial for online marketing success. Paid media allows your company to identify the right audience and understand which niche groups are engaging with the ads. Paid ad results can be surprisingly different from what your company anticipated. Smart marketers employ professionals to incorporate paid media advertising into their business objectives, optimize campaigns and amplify their earned media. At InfixNode, we create and manage social media campaigns that grow your audience, generate leads, develop email campaigns and drive conversions.

Community Management Campaigns

Community managers on your social medial pages help direct the development and health of your online communities. They create and manage the brand voices, serving as brand advocates for your company on social networks. Each community manager adopts a social persona to drive awareness, engagement, interaction and respond to consumer concerns on time, in a friendly tone that helps the brand build loyal followers and diffuse concerns.

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Influencer Marketing

A well-executed paid media strategy is crucial for online marketing success. Paid media allows your company to identify the right audience and understand which niche groups are engaging with the ads. Paid ad results can be surprisingly different from what your company anticipated. Smart marketers employ professionals to incorporate paid media advertising into their business objectives, optimize campaigns and amplify their earned media. At InfixNode, we create and manage social media campaigns that grow your audience, generate leads, develop email campaigns and drive conversions.